Using the same effect as briefly looking at the sun or a camera flash, the way the effect works is simple. The way it effects the unsuspecting audience, however, really leaves a mark.
The ad features Ruben Xaus, Superbike World Vice Champion.
BMW Burns their Logo into Viewers Eyes
With a flash, the BMW company has come up with a novel new advertising technique that literally burns their logo into the viewers’ eyes। Locating a flash unit behind a movie projection screen, their logo is brightly flashed onto the screen near the end of this motorcycle ad. Viewers only experience a quick unidentifiable flash, but when the ad finishes and viewers are instructed to close there eyes, the logo appears in their vision… and slowly fades away.
